To celebrate the introduction of the new Chelsea FC home shirt for the 2013/14 period, adidas has launched a bold new strategy a aItas Blue, What Else Mattersa pushing Chelsea supporters throughout the world to get aall ina and choose the new 2013/14 home set before seeing it. Adidas has created a hero film presenting a few of Chelseaas greatest stars and iconic image that will decorate the club for the forthcoming season.A The artwork and film demonstrate the commitment and the measures that the participants will go for the club, to mark the occasion. The imagery is the attraction of the adidas marketing plan on the basis of the notion that Chelsea is not just a football club, not just a team, but something deeper and psychological. adidas spokesperson said aThe plan is made on the basis of the information that Chelsea may obviously own abluea as a shade. Not only do they play about this, but they are the only club in the English Premier League that call themselves aThe Bluesa. Seeing as they've never been seen beforea the players participate and show their commitment to the plans and the colour that they will head to will motivate the fans and show the membership The 1.5 min viral picture that's been made for the strategy features Juan Mata, David Luiz, Gary Cahill and membership chief John Terry. It starts with the quest of an individual drop of blue liquid dominating the screen before cutting to a locker bleeding adidasa iconic three lines of blue liquid from its port. The expectation builds when you see Terryas legs being covered in blue and builds plot as a suspended barrel of the blue begins to slowly put developing a wall of color. Since the music drops and the speed picks up, the film cuts to John Terry, Juan Mata and Gary Cahill, bear chested, sizing up the blue liquid before them. John Terry is then imagined, slipping back into a of the blue liquid, a scene that had to be shot in a single just take. The locker which was bleeding the three lines instantly explodes over Juan Mata, would you not flinch such is his dedication to being blue. H Cahill walks through the wall of paint in an extraordinary scene prior to the climax of the film which exhibits David Luiz, unrecognizable but truly renowned as he bursts out of a of blue from where he was immersed. Hours were spent two by each player on set to create this legendary little bit of symbolism and film showcasing their love, passion and responsibility to the membership. AA David Luiz, aI have really liked being section of this morning, I would do something for this club and to show my enthusiasm for being fully a Blue means anything to mea AA Juan Mata aThe orange is always to participate in this team, as a person and a supportera. AA Petr Cech aI can say that painted in blue, It shows how blue I can be, Chelsea is a enormous section of my life and Chelsea Soccer Club is becoming like my 2nd familya. The plan releases today and Chelsea fans will be able to explore the imagery throughout Stamford Bridge as Chelsea take on Sunderland. The equipment will be exposed on the forthcoming months. To pre-order and present your aall ina for Chelsea Soccer team, visit www.chelseafc.com/allin To look at the video visit: http://youtu.be/m9kAH2v9200 Like Loading...
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